Direct Conversion Systems

Our Story

The 60 Days

Pricing

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Direct Conversion Systems

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DCS

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FOUNDING COHORT — 7 SPOTS REMAINING

Build your store.
Master your ads.

Together.

You pour your heart into your products, but the tech is holding you back. For 60 days, we sit alongside you to design your boutique Shopify store, demystify Meta ads, and launch your brand properly

Start Your Application

Read Our Story

FOUNDING COHORT — 7 SPOTS REMAINING

Build your store.
Master your ads.

Together.

You pour your heart into your products, but the tech is holding you back. For 60 days, we sit alongside you to design your boutique Shopify store, demystify Meta ads, and launch your brand properly

Start Your Application

Read Our Story

You're exhausted by the tech overwhelm.

You didn't start your brand to become a web developer or a data analyst. But every option out there makes you feel completely alone or talked down to.

The "Guru" Courses

You pay $1,000 for pre-recorded videos that are confusing and outdated. You are left crying over the Meta Pixel with absolutely no one to answer your specific questions.

The "Tech Bro" Agencies

They charge $2,000 a month, use confusing jargon to intimidate you, and hide their strategies. If you stop paying their retainer, your sales instantly disappear.

The DIY Nightmare

You spend hours tweaking a free Shopify theme, but it still looks cheap. You boost posts on Instagram and burn through your budget with zero actual sales to show for it.

You're exhausted by the tech overwhelm.

You didn't start your brand to become a web developer or a data analyst. But every option out there makes you feel completely alone or talked down to.

The "Guru" Courses

You pay $1,000 for pre-recorded videos that are confusing and outdated. You are left crying over the Meta Pixel with absolutely no one to answer your specific questions.

The "Tech Bro" Agencies

They charge $2,000 a month, use confusing jargon to intimidate you, and hide their strategies. If you stop paying their retainer, your sales instantly disappear.

The DIY Nightmare

You spend hours tweaking a free Shopify theme, but it still looks cheap. You boost posts on Instagram and burn through your budget with zero actual sales to show for it.

Our Story

I watched my wife struggle with this.

So I fixed it.

When my wife started her handmade candle brand, Maple Beech Co., she hit a massive wall. She had a beautiful product, but no idea how to actually sell it online without feeling spammy.

We did what everyone does. We bought the courses — confusing, outdated, no one to ask when you're stuck. Then we hired an agency. $2,500 a month, plus a $50/day minimum ad spend. Every time we asked why nothing was selling, the answer was the same: 'It takes 3 to 4 months.' Month after month. No results. No explanation. Just invoices.

So I fired them. Then I sat down and refused to move until I understood every piece of it. The store build, the copy, the pixel, the campaign structure. Years of trial and error, failed tests, and late nights. And then it clicked.

Today, Maple Beech Co averages a $22 CPA, maintains a consistent 4.0× ROAS, has over 195 five-star reviews, and is expanding into retail.

Direct Conversion Systems is the mentorship I wish we could have bought. This isn’t another library of generic videos. For 60 days, I sit beside you. We build your aesthetic store together, we launch your ads safely, and you graduate feeling completely confident.

This mentorship exists because I don’t want other founders to go through what we did.

Jonathon.

Founder, Direct Conversion Systems

Maple Beech Co.

Our Story

I watched my wife struggle with this.

So I fixed it.

When my wife started her handmade candle brand, Maple Beech Co., she hit a massive wall. She had a beautiful product, but no idea how to actually sell it online without feeling spammy.

We did what everyone does. We bought the courses — confusing, outdated, no one to ask when you're stuck. Then we hired an agency. $2,500 a month, plus a $50/day minimum ad spend. Every time we asked why nothing was selling, the answer was the same: 'It takes 3 to 4 months.' Month after month. No results. No explanation. Just invoices.

So I fired them. Then I sat down and refused to move until I understood every piece of it. The store build, the copy, the pixel, the campaign structure. Years of trial and error, failed tests, and late nights. And then it clicked.

Today, Maple Beech Co averages a $22 CPA, maintains a consistent 4.0× ROAS, has over 195 five-star reviews, and is expanding into retail.

Direct Conversion Systems is the mentorship I wish we could have bought. This isn’t another library of generic videos. For 60 days, I sit beside you. We build your aesthetic store together, we launch your ads safely, and you graduate feeling completely confident.

This mentorship exists because I don’t want other founders to go through what we did.

Jonathon.

Founder, Direct Conversion Systems

Maple Beech Co.

What We Build Together

60 Days of Hand-Holding.

No generic templates. No leaving you in the dark. We work 1-on-1 to bring your specific vision to life.

1

Weeks 1–2: Aesthetic & Storefront

I don't just tell you what theme to buy. We will work together to build a beautiful, custom Shopify storefront that actually matches the quality of your products and is engineered to convert visitors into buyers.

2

Week 3: Product Stories & SEO

Pretty sites don't sell; storytelling does. We will sit down and write product descriptions that connect emotionally with your ideal customer, and set up your SEO so you can be found on Google.

3

Week 4: Demystifying Meta Ads

No more guessing or fear of wasting money. I will hold your hand through setting up your Business Manager, installing the Pixel properly, and building a safe, profitable first campaign.

4

Month 2: Launch & 1-on-1 Support

We push the button and go live together. For the next 30 days, we review your data on calls. I'll show you what is working, what to turn off, and ensure you graduate completely independent and confident.

What We Build Together

60 Days of Hand-Holding.

No generic templates. No leaving you in the dark. We work 1-on-1 to bring your specific vision to life.

1

Weeks 1–2: Aesthetic & Storefront

I don't just tell you what theme to buy. We will work together to build a beautiful, custom Shopify storefront that actually matches the quality of your products and is engineered to convert visitors into buyers.

2

Week 3: Product Stories & SEO

Pretty sites don't sell; storytelling does. We will sit down and write product descriptions that connect emotionally with your ideal customer, and set up your SEO so you can be found on Google.

3

Week 4: Demystifying Meta Ads

No more guessing or fear of wasting money. I will hold your hand through setting up your Business Manager, installing the Pixel properly, and building a safe, profitable first campaign.

4

Month 2: Launch & 1-on-1 Support

We push the button and go live together. For the next 30 days, we review your data on calls. I'll show you what is working, what to turn off, and ensure you graduate completely independent and confident.

Is this the right space
for you?

I would love to work with you if...

♡

You hand-make or curate physical products you deeply care about.

♡

You are terrified of the "tech side" and need patient guidance.

♡

You have an existing store, but the layout feels clunky and isn't selling.

♡

You are a side-hustler building this dream around a day job or kids.

You are a side-hustler building this dream around a day job or kids.

♡

You want to own your business, not pay an agency forever.

We are not a good fit if...

✕

You want a "hands-off" agency to do everything while you sleep.

✕

You are looking for a "get-rich-quick" dropshipping scheme.

✕

You don't care about brand aesthetics or customer experience.

✕

You aren't willing to show up to our calls and do the work.

Is this the right space
for you?

I would love to work with you if...

♡

You hand-make or curate physical products you deeply care about.

♡

You are terrified of the "tech side" and need patient guidance.

♡

You have an existing store, but the layout feels clunky and isn't selling.

♡

You are a side-hustler building this dream around a day job or kids.

♡

You want to own your business, not pay an agency forever.

We are not a good fit if...

✕

You want a "hands-off" agency to do everything while you sleep.

✕

You are looking for a "get-rich-quick" dropshipping scheme.

✕

You don't care about brand aesthetics or customer experience.

✕

You aren't willing to show up to our calls and do the work.

Honest answers to your questions.

Everything. Your complete brand identity (colours, typography, logo direction), a custom Shopify storefront built section-by-section, your Meta ads setup from Business Manager to your first live campaign, and 60 days of 1-on-1 support. One flat fee, no hidden extras.

Absolutely — that is exactly who this is built for. We build everything together, live. I explain every click in plain English. By the end of 60 days you won't just have a store — you'll actually understand how it works.

Yes. Many clients come with an existing store that isn't converting. We audit what you have, identify the leaks, and rebuild the parts holding you back. You don't need to start from scratch.

We commend starting with $30–$50 per day — around $900-$1,500 per month, piad directly to Meta, not to us. Starting at this level allows campaigns to gether data and begin learning without taking unnecessary risk. Once we identify what's working, we scale carefully from there. You are always in full control of your advertising budget

You graduate fully independent. Your store is yours, your ad account is yours, and you have the skills to run it yourself. You will never need to pay an agency again.

Because I refuse to spread myself thin. Each founder gets my actual, undivided attention. Capping at 10 is the only way I can guarantee that.

Honest answers to your questions.

Everything. Your complete brand identity (colours, typography, logo direction), a custom Shopify storefront built section-by-section, your Meta ads setup from Business Manager to your first live campaign, and 60 days of 1-on-1 support. One flat fee, no hidden extras.

Absolutely — that is exactly who this is built for. We build everything together, live. I explain every click in plain English. By the end of 60 days you won't just have a store — you'll actually understand how it works.

Yes. Many clients come with an existing store that isn't converting. We audit what you have, identify the leaks, and rebuild the parts holding you back. You don't need to start from scratch.

We commend starting with $30–$50 per day — around $900-$1,500 per month, piad directly to Meta, not to us. Starting at this level allows campaigns to gether data and begin learning without taking unnecessary risk. Once we identify what's working, we scale carefully from there. You are always in full control of your advertising budget

You graduate fully independent. Your store is yours, your ad account is yours, and you have the skills to run it yourself. You will never need to pay an agency again.

Because I refuse to spread myself thin. Each founder gets my actual, undivided attention. Capping at 10 is the only way I can guarantee that.

An Invitation

Claim your spot in
our next cohort

I cap each cohort at 10 founders, so you receive my full, undivided attention.

$

2,500

AUD Flat Fee

A one-time investment. Many agencies charge $2,500 for a single month to manage your ads. Here, we build your store together and you leave with the skills to run and scale it yourself.

I read every application personally.

If we aren’t a perfect fit, I’ll tell you honestly so we don’t waste your time.

If it looks like a good match, I’ll reply within 24 hours with the next steps — and if you’d prefer to talk things through first, we can jump on a quick call.

Start Your Application

Applications take about 60 seconds to complete.

No payment required today. I personally review every application and reply within 24 hours.

An Invitation

Claim your spot in
our next cohort

I cap each cohort at 10 founders, so you receive my full, undivided attention.

$

2,500

AUD Flat Fee

A one-time investment. Many agencies charge $2,500 for a single month to manage your ads. Here, we build your store together and you leave with the skills to run and scale it yourself.

I read every application personally.

If we aren’t a perfect fit, I’ll tell you honestly so we don’t waste your time.

If it looks like a good match, I’ll reply within 24 hours with the next steps — and if you’d prefer to talk things through first, we can jump on a quick call.

Start Your Application

Applications take about 60 seconds to complete.

No payment required today. I personally review every application and reply within 24 hours.

Direct Conversion Systems

© 2026. All rights reserved.

hello@dcsstudio.com

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Direct Conversion Systems

© 2026. All rights reserved.

hello@dcsstudio.com

Instagram

Facebook

Tiktok

Terms & Conditions

Privacy Policy

Direct Conversion Systems

© 2026. All rights reserved.

hello@dcsstudio.com

Instagram

Facebook

Tiktok

Terms & Conditions

Privacy Policy